Amy Beth Hayes (born 8 October 1982) is a British actress. She is best known for her roles as Kitty in Mr Selfridge; Lucy in "The Entire History of You", an episode of Black Mirror; Ruth in Misfits; Clem in Shameless; Amy in The Syndicate; and Maxine Fox in Sirens. She has also appeared in Doctor Who and Secret Diary of a Call Girl. Hayes was born in Abergavenny, Wales, but grew up in Darlington, County Durham, England. Her first taste of acting was as a 14 year old at the National Youth Theatre, she joined a course with much older students and decided to pursue acting as a possible career path. However, first she chose the academic route, studying English Literature and Language at Keble College, Oxford. After graduating, she enrolled at the Central School of Speech and Drama for three years.